100 Point Business Plan Overview

By Roger Bryan

If you are just starting your or if you are trying to finalize your plan before you turn it over to investors my 100 Point Business Plan can help.  Simply click the link below to get in depth information about the most needed points when preparing a professional business plan.

Structure

Marketing

1.

Cover Sheet

46.

Executive Marketing Summary

2.

Title Page

47.

Situational Analysis

3.

Table of Contents

48.

SWOT Analysis

4.

Executive Summary

49.

Marketing Objectives

Business Description

50.

Marketing Strategy

5.

Business Overview

51.

Marketing Action Program

6.

Products & Services

52.

Marketing Financial Forecast

7.

Location

53.

Marketing Controls

8.

Ownership Structure

54.

Current Marketing Macro Enviornment

9.

Intellectual Property

55.

Market Analysis

10.

Web Presence

56.

Consumer Analysis

Management

57.

Objectives

11.

Team Introduction

58.

Marketing Research Resources

12.

Executive Resumes

59.

Future Marketing Scenarios

13.

Responsibility Chart

60.

Company Name Reasoning

14.

Professional Services Section

61.

Phone Number Reasoning

15.

Advisory Board

62.

Website Name Reasoning

Finances

63.

Trademarking

16.

Loan Applications

64.

Customer Service

17.

Capital Equipment & Supply List

65.

Public Relations

18.

Balance Sheet

66.

Branding

19.

Breakeven Analysis

67.

Packaging

20.

Pro-Forma Income Projections

68.

Sales Incentives and Promotions

21.

Three Year Summary

Web Marketing

22.

First Year Financials by Month

69.

Keyword List

23.

Second and Third Year Financial Projections by Quarter

70.

Keyword Commercial Intent List

24.

Assumptions Upon Which Financial Projections are Based

71.

Competitor Site Analysis

25.

Pro-Forma Cash Flow

72.

Search Volume Analysis

26.

Chart of Accounts

73.

Google First Page Analysis

27.

Banking Information

74.

Web Development Plan

28.

Accounting Standard

75.

Optimization Plan

29.

Summary of Financial Needs Section

Production

30.

How Much Capital Is Needed?

76.

Object of Production

31.

Why Is Capital Needed?

77.

Agent of Production

32.

How Will Capital Be Used?

78.

Method of Production

33.

Offering to Investors

79.

Space for Production

Competition

80.

Production Timeframe

34.

Competitor Array

81.

Economies of Scale Analysis

35.

Competitor Profiles

82.

Delivery and Warehousing

36.

Competitor Pricing

83.

Inventory Control Procedures

37.

Competitor Positioning

Legalities

38.

Business Position

84.

Incorporation Documents

39.

Product

85.

Federal Tax ID Number

40.

Competitor Product Menu

86.

List of Needed Licensing

41.

Business Product Menu

87.

Occupancy Permit

42.

Promotion

88.

Tax License

43.

Competitor Promotion Method

89.

Business License

44.

Business Promotion Method

90.

Lease Copies

45.

Place (Distribution)

91.

Supplier Contracts

Supporting Documents

92.

Tax Returns of Principals for the Past Three Years

93.

Personal Financial Statement

94.

Personal Credit Report

95.

Business Credit Report

96.

Personal Bank Statement

97.

Business Bank Statement

98.

Copy of Proposed Lease or Purchase Agreement for Building Space

99.

Letters of Intent from Suppliers

100.

Letters of Intent from Buyers