4. Executive SummaryBy Roger Bryan
Executive summary of the business plan is very vital section and you need to do homework before writing this important section in your business plan. While writing executive summary, you will have to make it brief and to the point. Any enlarged note and analysis should not be included into executive summary.
However, while writing your executive summery try to explain briefly about the future plan to expand the business more competently. You should give proper analytical view points about the success of your business in your executive summery. If you are not able to convince your clients and consumers to a great extent, your main purpose and objective of starting business will be shattered. Don’t make it very complicated.
Simplify the language to express your set of views and schemes which have been set after long research. When you write executive summary, you must specify the particular class of consumers who will buy the products and services. In executive summary, your main emphasis will be on brevity of summery and description, clarity in the usage of specific business terms which are easy to understand and flawless précised content. Avoid technical jargons to write executive summery so that readers will feel comfy to understand the content freely.